Roots Winery

Wine drinking is an elegant experience that is romanticized within history. It is a culture-driven, multi-sensory action, and our perception of its characteristics is influenced from the packaging in which it is presented to the glassware in which it is served. To encounter the full experience of wine drinking, people commonly head to a restaurant or winery to enjoy a glass. However, many people do not always have this luxury when trying to balance their busy lives.

Roots Winery was created to provide wine-loving individuals an option to have specialty wines shipped directly to their door when they cannot visit the winery in person. Attention to detail within the branding, packaging and the taste of the wine, allows people to enjoy a luxurious experience from the comfort of their home.

Desktop Application

Within the Roots Winery website, visitors can learn about the vineyard, meet the owners, read about the wines, search upcoming events, discover information about the grapes used, purchase specialty wines, and even buy apparel. Roots Winery understands that people’s wine tasting adventure first begins with the purchase of the product. Therefore, the website is designed for easy user experience.

Mobile Application

Most of the customers are always on-the-go and do not have their desktop computer with them at all times. Hence, a mobile application was crucial for Roots Winery. Here, the desktop website is responsive to all types of smart phones, so they can purchase wines from any location.

Merchandise

Within the Roots Winery store, individuals can purchase these items. Attention to detail went into the creation of each piece.

Design Guidelines