Thomas Mac’S Single
Beer vs Women

Thomas Mac is a singer/songwriter, Nashville recording artist who was born in Dayton, Ohio. He started performing for audiences at the local Opry House when he was fourteen years old. Now, he lives in Nashville, Tennessee and writes, sings, and produces songs alongside the help of his production team. He has growing social media platforms such as TikTok (1.6M followers) and Instagram (69.2K followers) where his fans can get get a glimpse of upcoming songs and his fun sense of humor. Some of his released songs have hit the Apple Music’s all genre chart with his song “Like a Man” reaching number three. His career continues to progress at a rapid pace with the recognition of big time country artists. He has even opened for Tracy Lawrence, Lee Brice, and Sawyer Brown.

I was contacted by Thomas Mac to create a single cover for his new song “Beer vs Women” which explains how it would just be easier if he could date beer instead of women. He struggled to come up with a way to visually depict the lyrics within his song. His traditional country sound prompted me to research vintage country music posters, as well as, the letterpress style that is well-known in Nashville. After research, ideation, collaboration, and sketches, we were able to create an idea that we were both excited to put on the cover.

THE Single Cover

Streaming Platforms

Thomas Mac’s music can be found on multiple different platforms including Spotify, Apple Music, Pandora, iHeart Radio, Deezer, and Youtube Music. Behind the scenes looks at upcoming songs can be found on TikTok, Instagram, and Facebook.

Thomas Mac and I were both extremely excited to see that his song reached #2 on the iTunes country music chart!

T-Shirt

When a new single is released, it is crucial to get the name of it out into the public. A t-shirt design was developed to take the static, square single cover and place it on a shirt that moves with the body. Hence, the design no longer kept the box-like shape. Instead, the lines break the barrier and become more freeform.

Beer Koozie

This song is all about beer and its great qualities. It was only fitting to create a beer koozie that has the ability to wrap around your favorite beer. People can fully immerse themselves in the lyrics by grabbing a cold one, putting the koozie on, and jamming out to the new single.

TOUR POSTER

A tour date poster was created to showcase Thomas Mac’s up and coming performances. It was made to fit within the style of the single cover. By doing this, people can easily connect his face to the new single, “Beer vs Women”.

The process

With total creative freedom, there is a lot of responsibility to develop a design that the client will like. To make sure Thomas and I were on the same page, I created a mood bard of images that inspired me. Before I moved further, I told him my reasoning behind the vintage, illustrated cover. Once he agreed with that style, I enlisted the help of a male friend to pose for the illustration. I, then, used Procreate on the iPad to develop multiple sketches. These were then sent to Thomas and reviewed by his team. Once a drawing was chosen, color, texture, and typography was added to create the final product.